Nov 07, 2018 · Custom intent audiences are a form of targeting that gives marketers the ability to target people looking for particular products and services. If you are a provider of such products and services, you can target these audiences albeit only on the display network. For Custom Intent, the algorithms utilise browsing history to allow you to target users who are one step closer to converting. This targeting would be most useful for a client more focused on driving conversions lower down in the funnel.

Apr 03, 2018 · In a nutshell, custom intent audiences are a more granular form of targeting that allows you to target people who are in the market for the specific products and services you are offering. Feb 14, 2018 · As part of its mass release of new features late last year, Google rolled out a new targeting tool for its Display Network advertisers – Google Custom Intent Audiences. The tool lets you build audiences who, more than likely, intend to buy the products and services you offer sometime in the foreseeable future. What are Custom Intent Audiences?

What Are Custom Intent Audiences? In November of 2017, Google launched Custom Intent Audiences. This was a major reveal, because up until that point, targeting was broad and sometimes not as relevant as some advertisers would hope – especially compared to the hyper-focused targeting. Unlike in-market audiences, custom intent audiences help marketers tailor-make their target group as per the video they are promoting or the services they are providing. Since the targeting is much more concise, they provide a higher return on investment.

Jun 20, 2019 · Custom intent audiences are built using data from your own website, existing campaigns and YouTube channel, allowing you to target people who are looking to buy what you’re selling—not just people who fall into a certain category. Jan 18, 2018 · Custom Intent Audiences: A Viable Targeting Option Google still has improvements to make to help further improve Display targeting precision, but if you have tried other GDN campaign types like Topics or Smart campaigns and have found them to be too broad, Custom Intent audiences could be a great way to refine your Display targeting and even drive some more qualified leads. Jan 11, 2015 · Custom intent targeting a specific package. Ask Question 5. Say my app is "A", I start an activity of an app "B" using custom intent from the app "A". Now from my master app "A", I send out an startActivity with my custom intent which would only target one of the 10 apps in the list for which I know the package names already – Vijai Jan. This is why if you want to get more precise targeting for YouTube, you should really try out custom intent audiences, because you can make any audience that’s applicable to your campaign goals. These days, though, we can get more specific with our audience targeting on YouTube thanks to custom intent audiences for video campaigns, which use broad-match search terms people have actually searched on Google. Unlike affinity audiences, this allows you to try to target people who were actively searching for your product or service. Sound good?

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